Is It Time To Update Your Password? Find Out Here!
Dan Schawbel is the leading personal branding good for young professionals. Read full profile
People you know or have never met yet are googl'ing you. Let'southward face it, you're even google'ing yourself! At the cease of 2007, the Pew Internet Enquiry Squad found that 47% of people search for information near themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or threescore% by this twelvemonth.
Some people might can it ego-surfing, simply it's really a good practice to meet what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or considering they want to learn more about you. Hiring managers want to see if y'all accept a clean tape in Google, which is your permanent tape because every move you brand (yes even a weblog comment) is stored there forever. Before I went on a 2d appointment one time, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't take happened. Try doing information technology correct now and come across what yous go.
There is no hiding from Google!
Google keeps track of just well-nigh everything you do on the net. Information technology patrols and captures your online behavior, such as when you lot mail on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking nearly you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children's children will be able to find out everything nearly you lot when they grow older. "Mom, look what I just establish out most Dad in Google." Your personal brand can't hide from Google. There is one major exception to this though.
Common names
If your name is common, such equally Mike Smith, so it will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the start few pages. If your life goal is to rank in the top ten results, that may exist achievable, if you lot either become very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you lot might notice out that Google changed their algorithm and you lot'll lose all that hard work. The point being is that yous'll have to differentiate your name in order to rank loftier. I typically recommend you lot use your center proper noun or a nickname in this case. The worst example scenario is that y'all change your name completely ;).
Celebrity names
Celebrities are very fortunate because they become mass media attention, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank'due south of eight and higher! Your blog posts most these celebrities will never end up on the peak twenty results for their name unless you are Perez Hilton. If your proper noun is the aforementioned as a celebrities, you are in big problem. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 million), Lil Wayne (40 meg) and other major celebrities. Personally, I don't take whatever friends with these names, only even with C-level celebrities, yous don't stand up a chance. If you are stuck with a glory name, I suggest that yous build your brand around an surface area of your expertise or involvement and connect it to your brand proper name.
Unique names
While growing up, you might have been made fun of people of your unique name considering it was "dissimilar." Although you were ostracized and fabricated fun of, right now you get to express joy at everyone else! With a distinct proper noun, you lot are able to easily dispense the results for your proper noun on search engines. When you go to your loftier school reunion and see your friends, y'all'll get the last express joy because yous can be visible and control perceptions, while they just cannot. When you Google your proper name, whether y'all have results that reflect your brand, yous'll see how hard it volition exist to rank high for it or not. Depending on the contest, it may accept you a few days or a few months. Over time, if you work very hard, you lot'll own the top x results for your name.
In my next post, I'll talk near what you can do to gain control over your Google results and let your personal brand smooth through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/time-update-your-password-find-out-here.html
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