What Tools Allow a Consumer to Review a Business on Multiple Sites at Once?
We (and the rest of the internet for the past decade) have already spent some time convincing you lot of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, ane/3 of respondents said review sites played an important role in their purchasing determination-making process?) But if you're new to customer reviews or non sure where to find them, let'due south brush up on some nuts and highlight why they're relevant for your business. In a bit of a time crunch? Use the jump links below to navigate to the exact content you lot're looking for. Client Review Sites for Both B2B & B2C Companies In that location are two major reasons why customer reviews are important. Negative or neutral reviews provide your company with an opportunity to learn and develop. You tin meet exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey. For peculiarly poor reviews, reps tin can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific bug. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased client retentivity. The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during atomic number 82 acquisition and tin can help you add more than contacts to your CRM. In fact, 91% of consumers read at least one review before purchasing a product. Then, don't merely pat yourself on the dorsum the next time you get a five-star review; Brand sure everyone knows how good a job your company is doing. Source With that in mind, it'south non safety to assume nosotros all know where to runway down those positive client reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you lot can get them to prove up in Google Maps, too?"), just we don't exactly have a laundry list of options at our disposal Check out our listing of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For example, those in the restaurant manufacture may want to exist on UrbanSpoon or OpenTable. This blog post won't become into sites that are specific to one manufacture, but it will provide review sites that apply to businesses in about any industry. Amazon was 1 of the commencement online stores to permit consumers to mail reviews of products in 1995, and it remains 1 of the most important resource for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if information technology's sold on Amazon.com — unless it's gasoline or drug paraphernalia, that is — then many people will look up its Amazon review earlier they decide to buy. What'due south going to carve up your product from one that looks merely like it? Those shiny golden stars and skillful customer reviews. Products are rated on a five-star rating scale, which is broken downwardly by the percentage of reviews per star, followed past nigh helpful customer reviews and about recent customer reviews. Benefits of Amazon Customer Reviews: Geared toward U.South.-based service businesses, Angie'south Listing is a "higher-end" review site, because users actually have to pay for membership. Merely yous get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more than common on free review sites. The reviews can't exist bearding, which helps cut downwards on simulated or misrepresentative reviews, and companies are immune to respond to the reviews posted nearly them, too. It'southward free to fix a page for your visitor. In one case you accept yours, encourage your customers who are on Angie'southward List to leave reviews there — members are the only ones allowed to practice it! Benefits of Angie'due south Listing: Have customers working in academia? Better nevertheless, are they located in Australia? Choice is a member-funded review website based in Commonwealth of australia. It independently evaluates academic resource — similar libraries — and provides detailed reviews to its members. The majority of its work involves reading bookish writing, creating comparisons for each resource, and writing ownership guides for customers. In addition, it allow members to charge per unit and discuss specific resources and libraries with other Choice members. If you have customers in Australia, we recommend encouraging those who are on Option to leave reviews there. Benefits of Choice: Trustpilot is a fast-growing, customs-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it tertiary-party verified. While in that location is a basic version for gratis (this lets you create a profile page and collect client reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems. Benefits of Trustpilot: Like to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them. Some other cool addition? Its question and reply feature, which lets prospective customers post questions and receive answers directly from your customer service squad. Benefits of TestFreaks: Which? is an contained consumer review organization that tests and reviews products and and so writes nigh them. Dissimilar Angie's List, it's the folks at Which? who write the reviews — non the customers. They don't have submissions for product testing or survey inclusion, but they do encourage people to allow them know about their products and services by emailing brcpress@which.co.u.k.. While this leaves less room for yous to influence whether your products end up on their site, information technology's however worth knowing about and checking in on this popular site, peculiarly if yous have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It too surveys customers for things like the all-time and worst firms for customer service. A lot of its content is gratis, but customers can get members for £10.75 per calendar month to go access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service. Benefits of Which?: A nonprofit organization, Consumer Reports is an independent product-testing arrangement that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, take no advertising, and pay for all products that information technology tests. (Fun fact: The company buys and tests 80 cars each twelvemonth!) This is most every bit legitimate equally it gets. As such, there's non much you tin can do hither "except" if you sell a product, make sure it'due south really, really good. Epitome Source If naught else, y'all could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, production overviews, a buying guide, and social sharing buttons. It'south all quite comprehensive and, well, helpful. Pretty much the central to swell content, am I right? Benefits of Consumer Reports: Consumer Diplomacy is a for-turn a profit organization that reviews companies using an "overall satisfaction rating." This boilerplate is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a listing of all its reviews, which includes the consumer's star rating also as a short explanation for its score. Consumer Diplomacy also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because y'all tin actually run across the person talk and express their genuine feelings almost the company. Benefits of Consumer Affairs: If you lot're in the travel, hotel, airline, entertainment, or restaurant industries, yous'll desire to cheque out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could perhaps imagine. A lot of people expect there earlier booking a trip. The key to a successful profile on TripAdvisor is making it as close to the meridian of the popularity index every bit possible, and then that people searching for data in a specific place run across your listing. According to TripAdvisor, the popularity ranking algorithm is based on iii key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to better their ranking: "Quantity: Ask your guests to write reviews, and use our management center tools to remind them afterwards they bank check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay. Quality: Guests who enjoyed starting time class hospitality and a memorable feel are more than likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did non work best for your holding so you can maintain and improve your service. Recency: Recent reviews factor more strongly on your popularity rankings and older reviews take less impact on a hotel's ranking over fourth dimension. Again, encourage guests to write reviews to keep fresh content rolling in." Benefits of TripAdvisor: Yelp is a gratis review site that lets consumers rate businesses on a five-star calibration. Any business concern can gear up a profile on Yelp for free, and users can gear up their own complimentary profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community. Yelp has also come up under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their concern ("Pay u.s. money and nosotros'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer'due south ascendancy in listen, instead of getting turned off by a business organization because of one bad listing. That being said, it's even so to your benefit to become a constant stream of positive online reviews coming to your business' Yelp business relationship so happy customers are always at the top of your review feed — particularly if y'all're a location-based business concern. Yelp profile information contains things similar store hours and location information, so your profile will often plow up when people Google your business. Benefits of Yelp: Citysearch has all of the functionality equally the other review sites in this category, but what makes it unique is its "best of" winners that you tin search for in each urban center. For case, if you're a french fry lover similar myself, you tin search for "the best french chips in Boston," and Citysearch will give you a list of restaurants with first-class fries. Paradigm Source Benefits of Citysearch: You know those reviews that testify upward when you lot search Google for a business organization? Yeah, those things are on this list in a big mode. Google'southward Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in club for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business organisation." Getting reviews, comments, pictures, and so on, especially on Google, can requite you a heave in search. Only verified local Google+ pages can respond to reviews. An added bonus? Google Maps pulls that data and those reviews into the app, so having a lot of content in there will make your business look more reputable. Benefits of Google My Business concern: Similar to Google My Business reviews, Yahoo! Local reviews let users post reviews of businesses with a five-star rating system. Here'southward what the results might await like: According to Statista, Yahoo! however receives near 3% of search engine share. So while you might not want to invest fourth dimension figuring out the intricacies of Yahoo!'s algorithm, obtaining some favorable reviews on the Yahoo! Localworks sure couldn't hurt for that 3%. Benefits of Yahoo! Local Listings: If you sell consumer products, Influenster is a review site you'll want to make sure you've covered. Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and torso products. Visitors can search the site by brand name or by a specific production they're looking for, and Influenster links to websites where visitors tin can buy the products. The reviews are comprehensive and feature lots of detail and images to accompany them. So if yous're in the beauty business, consider directing your shoppers to review your products on Influenster to aid attract new customers, also. Benefits of Influenster: HubSpot'southward App Marketplace is a space where businesses tin can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are congenital by HubSpot, while others were designed by partners and tertiary-party organizations. Offering all of these tools in ane place makes it easier for HubSpot users to add together new features to their accounts that may not be included with their subscription. The nice office about this customer review site is that information technology's categorized based on the production you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections similar finance, workflow integrations, popular apps, and more. Reviews are rated on a five-star calibration and customers have to answer questions similar, "What did you like almost this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more than context into the review so you know exactly why a customer rated a business or product the mode they did. Benefits of HubSpot App Marketplace: FinancesOnline is i of the fastest-growing platforms for B2B & SaaS software reviews, with more than two,800,000 visitors every month. It gathers thousands of user reviews every calendar month, with each reviewer authenticated via LinkedIn to ensure merely actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To residual the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is and then combined into the unique SmartScore™ arrangement, which gives readers an easy reference on what the experts' customs thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition. Benefits of FinancesOnline: Compare Army camp is a B2B review site that deals primarily with business software. If you're looking to innovate a new tool or system to your visitor, Compare Campsite can help yous pinpoint the exact software that'south right for you lot. Not only does this site show you lot how other people experience about a specific product, only it also lays out the key benefits of the product as well every bit any new trends that may be occurring in that detail manufacture. When you starting time navigate to the site, Compare Campsite provides you with a list of software categories to cull from. Afterward you select a section, information technology gives y'all a clarification of the category along with a detailed list of product and company options. Compare Army camp also explains any varying types of products inside that section too every bit the meridian features y'all should look for when ownership that software. Information technology's a very handy guide to have especially when you're because a product that you haven't purchased before. Benefits of Compare Campsite: If your business sells software, you'll want to be sure y'all accept a presence on G2 Oversupply. Every month, more than five million people looking to buy software read the 1+ million user reviews on this website and then they can brand improve purchasing decisions. G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star calibration, and reviews cover everything from setup and ease of use to security and back up. Reviewers respond questions similar "What practice yous like all-time?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, y'all can upvote and downvote others' reviews. Benefits of G2 Crowd: Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make certain they're users (although the reviews themselves tin still exist anonymous), which allows users to see what their LinkedIn connections are saying near detail pieces of software on TrustRadius. This adds a layer of trust for someone reading the site. You can utilise the site to scan reviews of individual companies, or compare two companies side-by-side to compare their 5-star ratings, screenshots of their products, pricing details, and user comments from reviewers. In addition to the visitor reviews, TrustRadius has put together a whole bunch of heir-apparent guides for categories including talent direction software, business intelligence software, core Hr software, social media, and A/B testing to assist people find the right production for them based on hundreds of reviews and user ratings. Benefits of TrustRadius: GoodFirms is a B2B enquiry and review platform that focuses on connecting service seekers with the right software and service providers. Prototype Source GoodFirms analyzes the top-performing companies and software solutions based on three of import pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative inquiry scores. GoodFirms offers quick filters to sort the service providers by their hourly charge per unit, location, and number of employees. Benefits of GoodFirms: Have an app on the Salesforce AppExchange? So you lot'll want to keep track of your app's ratings and reviews there. Reviews are based on a v-star rating organisation, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users tin filter by rating, appointment, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with merely a few clicks. Benefits of Salesforce AppExchange: A nonprofit site, the Ameliorate Business Bureau (BBB) evaluates all types of businesses against a set of all-time practices for how businesses should treat the public. Information technology doesn't directly recommend or endorse any businesses, products, or services; information technology simply provides the public with information well-nigh businesses, and whether they have met the BBB's accreditation standards. Information technology volition also review both accredited and non-accredited businesses. A business' profile list on the BBB contains full general overview data, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, client reviews, and the BBB'southward A - F rating of the business. Benefits of the Better Business Bureau: Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is actually like from the within. In other words, it helps measure the more qualitative factors of things like valuation. Employees can share what it's like to interview and piece of work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand then they can target and recruit candidates, but you can also utilize the reviews to share ideas internally for comeback among your management team. Creating an employer account is free, and it's easy to rail and respond to reviews. For example, you can fix up alerts so yous become an email each time a new review is posted so you tin acknowledge and answer to each 1. Benefits of Glassdoor: Manta is a customer review site that primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews correct away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business organisation. Manta is different than nigh review sites considering it focuses more on connecting people than it does on reviewing products and services. To detect customer reviews, you lot need to select a business, go to their individual listing page, and scroll by their features and products before seeing a review. That fashion, customers use the reviews as one of the last selling points for purchasing a product or service. On Manta, the goal is to rank your business as high as possible for each relevant keyword that users tin search. So long as your company is in the top search results, yous'll accept a higher risk of connecting with leads using this site. Benefits of Manta: If you're a SaaS business concern, Capterra is a review site that evaluates software sold past B2C and B2B companies. It has an like shooting fish in a barrel-to-use internal search engine which lets users search for software based on industry, visitor, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s). Users can besides compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You tin can see everything from ease-of-apply to the quality of their customer support, all in one comprehensive view. This makes it piece of cake and efficient for users to observe software that all-time fits their needs. Benefits of Capterra: HundredX is a review site and a customer service tool. Businesses create an account on the website and enquire customers to exit feedback after working with them. HundredX streamlines the process past providing tools that automatically transport out surveys and collect feedback on behalf of the concern. With this site, customer services teams don't have to manually seek out reviews or browse third-political party sites to obtain customer feedback. The benefit of signing upwardly for HundredX is the reviews are private. If you go a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a take chances to right your mistake before losing potential customers. Benefits of HundredX: Online reviews as well exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just become them unsolicited, for meliorate or for worse. Hither are some sites that, if you choose to (please, choose to) tin can serve every bit additional hubs for online reviews. And they're awesome, considering they have enormous achieve, and you have some — if non unabridged — command over these properties. Did you know there's a identify on Facebook for fans to leave ratings and reviews of your business? In that location sure is ... it'south named, aptly, Facebook Ratings & Reviews. Information technology appears on the left-hand side of your Facebook Page, and you can't movement or remove it like you can other parts of your Folio. Image Source Anyone logged into Facebook can post a rating or review of a business organization. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them. Benefits of Facebook Ratings & Reviews: The ridiculously fast-paced nature of Twitter makes information technology seem like a weird identify to try to accrue reviews. Only while users might not always search for reviews direct on Twitter (unless you lot started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user'south tweet, whether complimentary or less-than, could pop up in the SERPs when someone'southward searching for reviews on your business concern. Not only that — there are things you can actively practice with the positive tweets coming at y'all. For example, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the fourth dimension. Approximate what happened? The CTA with the iii tweets converted better than the CTA with no tweets. If you offset to "Favorite" tweets that could serve as positive reviews in the future, it'll exist easier to detect them when you want to apply them in your marketing. Benefits of Twitter: Yep, people still use Foursquare. In fact, a ton of people are nonetheless using it: In Jan, Foursquare was racking upwards 55 million monthly active users (MAUs). Not only can you cheque-in to different locations and businesses using the app, you can as well leave reviews on Foursquare — making information technology another interesting platform where your brand or business concern could be discovered by potential customers looking for suggestions — and five-star reviews. If your business organisation depends on walk-in pes traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Square business profile is filled out and updated and so people can detect y'all when they get to check-in — and so enquire your visitors to review you there. Benefits of Foursquare: Superpages lets y'all search for businesses based on their distance from y'all, overall rating, industry subcategory, online videos, and even promotional coupons. Once you lot find a company that you like, this site shows yous where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and apply the coupon links to become the same deals every bit other customers. Image Source Benefits of Superpages: It's difficult to resist a good top ten listing. Top Ten Reviews satisfies this craving by giving visitors a listing of 10, detailed reviews for every mail on the site. These posts have a broad topic range as well, touching on everything from mattresses to landscaping to laptops. Prototype Source There's too a "trending" bar that shows you categories that are currently popular on the site. As a business organization possessor, this can give y'all an idea of what consumers are buying more of at that item moment. Benefits of Top Ten Reviews: Finally, the one place where you have full and utter control: your website. It's an excellent identify to publicize reviews you receive (perchance embed some of those tweets you lot favorited?). You could carve out a section of your website defended just to reviews and testimonials, and fifty-fifty include a form then happy customers tin submit their unsolicited reviews. Just if y'all're actively campaigning for positive online reviews and you meet happy customers who desire to get out you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a identify on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too. Benefits of your ain website: The easy answer is all of them. The correct reply is a little more subjective. The best customer review site for your business will be whichever 1(s) your customers are using nigh. The more reviews you obtain, the more you'll learn about your business and how customers feel about you. Choose a handful from the listing to a higher place and get started collecting reviews that tin can assistance improve and grow your business. 
Table of Contents
Benefits of Customer Reviews
ane. Customer reviews are a learning opportunity for your business organisation.
2. Customer reviews are marketing and sales tools for your business.
Best Client and Production Review Sites
Client Review Sites for B2C Companies
1. Amazon Customer Reviews
two. Angie's Listing
3. Choice
iv. Trustpilot
five. TestFreaks
6. Which?
7. Consumer Reports
viii. Consumer Affairs
ix. TripAdvisor
x. Yelp
11. Citysearch
12. Google My Business organization
xiii. Yahoo! Localworks
xiv. Influenster
Review Websites for B2B Companies
15. HubSpot'due south App Market
16. FinancesOnline
17. Compare Camp
eighteen. G2 Crowd
19. TrustRadius
twenty. GoodFirms
21. Salesforce AppExchange
Customer Review Sites for Both B2B & B2C Companies
22. Ameliorate Business organisation Bureau
23. Glassdoor
24. Manta
25. Capterra
26. HundredX
Other Places for Consumer Reviews
27. Facebook Ratings & Reviews
28. Twitter
29. Foursquare
30. Superpages
31. Tiptop 10 Reviews
32. Your Own Website
Which client review site is best?
Originally published Aug 11, 2021 5:00:00 PM, updated August xiii 2021
Source: https://blog.hubspot.com/service/customer-review-sites
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